Lucy Cohen is the Co-Founder and CEO of Mazuma – the first subscription based accounting service for small and micro businesses. Since founding the company in 2006, Lucy has been at the forefront of innovation in the accounting space, not only pioneering a subscription model, but also creating groundbreaking proprietary technology within Mazuma. Her book, Forget the First Million was a best-seller and won Best Short Business Book 2022. In 2021 she was awarded the Outstanding Contribution Award at the Accounting Excellence Awards, and in 2022 was honoured with the AAT’s Past Presidents Award.