In this session, Ryan Bodger brings you up to date and down to earth with a short look at the most recent generative AI advancements, covering how AI models work and how brands and marketers are using them (and training their own to avoid copyright issues). Then, Bob Connelly provides you with an introduction to AI image and video generation through recent happy mistakes, experiments, and projects they have delivered. Leave with practical tips to help you harness AI in your digital marketing day-to-day.