Jonathan Carter, CPA, CMA, CPB, is the Principal Accountant and Founder of KATA Accounting Solutions, CPB's 2023 Firm of the Year. He's been an Insightful Accountant Top 100 ProAdvisor for 2021, 2022 and 2023 and is an Elite ProAdvisor. His team believes he has created a fair, flexible, compassionate, equitable, diverse, inclusive and overall good corporate culture. This was accomplished by treating team members as the key stakeholders of the company and putting them ahead of most other priorities.