I'm Rachel Stedman, a seasoned professional with 18+ years at CPA4IT Professional Corporation, where I specialize in customer success and marketing coordination within the accounting and financial services industry. My expertise lies in developing and implementing successful marketing strategies by leveraging technology to enhance marketing efforts and driving client engagement. I’ve gained firsthand knowledge of innovative marketing ideas and real-world examples that have propelled CPA4IT to new heights. I’m excited to share these practical insights, lessons learned, and success stories with fellow industry professionals. My goal is to provide a comprehensive understanding of how business owners can market their firms effectively, leveraging my experiences and insights from industry peers.