With her role as the Brand Social Media Lead for Intuit QuickBooks and Accountants in Canada, Susan has extensive experience in identifying new target audiences, crafting engaging content for them, and fostering long-term connections. With more than ten years of involvement in creating digital content, managing social media, and expanding audiences, Susan brings a wealth of knowledge to the panel. Susan is enthusiastic about staying current with emerging social trends and technologies and takes pleasure in sharing their expertise on developing a strong social media presence, leveraging data to enhance social strategies, and effectively reaching target audiences.