Principal Industry Solutions Strategist – Canada and LATAM, Intuit QuickBooks

With over 30 years of IT experience, Atiba Lewis is a strategic force within Intuit. From his early days as an Implementation Specialist to his roles as Professional Services Consultant and Solution Architect, he’s built a career bridging technology and business needs. In his current role, Atiba serves as a subject matter expert across QuickBooks’ key vertical markets—including Construction, Professional Services, Manufacturing, and Non-Profits—driving strategies to deepen Intuit’s presence in the mid-market segment, often through the integration of essential third-party applications.

He is also a strong advocate for the practical use of artificial intelligence in accounting workflows and business advisory—leveraging his hands-on experience to help firms better understand where AI creates real value. A frequent guest speaker and webinar host, Atiba has helped redefine how accountants and businesses navigate the QuickBooks ecosystem. Most recently, he has taken on the responsibility of leading Intuit’s Business Solutions Provider (BSP) program in Canada, shaping the future of strategic services partnerships nationwide.