QuickBooks Product Showcase 2024 - Singapore

Date: Tuesday, 2 July, 9:30 AM - 2:00 PM (Lunch included)
Location: The Conrad Centennial Singapore

Attention all Accounting Professionals - This is your invitation to an exclusive industry event. 

Join us at the forefront of customer-driven product innovation with Intuit QuickBooks. This is your opportunity to explore the latest advancements, connect with industry leaders, and network with your peers. Learn how to enhance your firm's profitability and stay competitive.

Get ready for an exhilarating day of innovation and insight, we're thrilled to invite you to this exclusive event, designed to supercharge your accounting practice.


9:30 AM: Arrival and Registration
Start the day with coffee, tea, and snacks, and prepare for an enlightening session.
10:00AM: Welcome and Introduction with Kayur Desai Global Sales & Marketing Director @ Intuit QuickBooks
Learn about Intuit’s vision for Singapore, our global customer support, and our innovative product roadmap.
10:15AM: Product & App Showcase with Cat Williams - Treloar, Head of Product (Australia and Global Markets), and Amanda Newton, Group Manager - Accountant Segment (Global Markets), both @ Intuit QuickBooks
Explore in-depth features of QuickBooks Online Accountant, including client accounting, tax management, and practice management. Discover why the automation and customization delivered by QuickBooks Advanced is a game-changer, and get a look at the newly launched QuickBooks Ledger. Celebrate with us as we highlight our 100 app partners, providing you with an overview of the tools available to help your business grow - including a first look at e-invoicing solutions. 
11:00 AM:  Industry Panel Q&A with Tanveer Ahmad VP of Sales - APAC @ Sovos and Sharon Lee Co-Founder and COO @ HReasily
Hear firsthand from industry leaders on emerging trends of digitisation, e-invoicing, banking and AI including industry leaders from Sovos and HR Easily.
11:30 PM: Short break
11:50 PM: Keynote speaker - Vishal Singhvi, Generative AI Ambassador @ Microsoft
Digitisation and technology continue to be at the forefront of global trends; discover how AI-driven software and connected ecosystems are revolutionizing the cloud-based accounting.
12:40 PM: Wrap, lunch and Close
Network with peers and conclude the event with lunch.


  • Real-life success stories demonstrating the transformative power of technology in accounting.
  • Exclusive insights into QuickBooks Advanced and the latest enhancements designed to streamline your operations.
  • A comprehensive overview of how QuickBooks is tackling e-invoicing compliance challenges in 2024.
  • An interactive showcase featuring the latest QuickBooks tools and applications that can elevate your practice.


Amanda Newton
Group Manager - Accountant Segment (Global Markets) @ Intuit QuickBooks

Amanda leads the Accountant segment Sales & Marketing teams across 160+ countries in Intuit's Rest of World portfolio. Amanda was formerly an Australian Registered Tax Agent and co-founder of a suburban accounting firm specializing in small business advisory & tax compliance. She has first-hand experience in leading change, having transitioned her own practice from server-based software & hourly-rate style engagements, to a cloud-based & packaged pricing model that focuses on customer experience. Amanda is passionate about leveraging her journey as a practitioner to advocate for solutions & experiences that empower Accountants, Bookkeepers, Small Businesses, and the communities they serve.

Kayur Desai (KD)
Global Sales & Marketing Director @ Intuit QuickBooks

With over 20 years of experience in the B2B SaaS space, KD has mastered the art of delivering exceptional customer success. Having been with Intuit for over 9 years, he now leads the charge for the hyper-growth of QuickBooks Online among small businesses and accounting firms in over 160 countries. His contributions have played a pivotal role in driving QuickBooks' growth, including the transformational shift that saw QuickBooks Australia's customer base grow from 6,000 to over 220K in 4 years.

Cat Williams-Treloar
Head of Product (Australia and Global Markets) @ Intuit QuickBooks

Cat is a passionate leader in product innovation with over 20 years of international experience across diverse industries and household names. For more than 5 years, she has been a driving force at Intuit, leading the global vision, strategy, and development of QuickBooks Online for Australia and Global markets. As a boundaryless leader, Cat is always energized to tackle customer problems for tech organizations while incubating experiments, innovations, and experiences. Her unparalleled insight and strategic approach have helped Intuit achieve exceptional growth and a global footprint, revolutionizing the market.

Vishal Singhvi
Generative AI Ambassador @ Microsoft

Vishal Singhvi is an ethical technologist and experienced program manager, dedicated to sustainable social impact at scale. As the Generative AI and Azure Open AI Lead at Microsoft, he guides teams in responsibly deploying ML and generative AI in critical business areas. Vishal oversees high-impact AI cases, collaborating with experts to provide guidance and governance policies. A thought leader and speaker at Gen AI and advanced analytics forums, he has extensive experience in developing AI/ML models for commerce platforms. Before Microsoft, he led AI & Data strategy for Mastercard in Asia. Vishal also serves on Cardiff Business School's Alumni Advisory Forum, enhancing alumni engagement and strategic direction. His key topics include responsible AI, bias, and fairness, privacy, and governance of PII and sensitive data. He co-leads the APAC chapter of the Merchant Risk Council, promoting responsible AI practices.

Tanveer Ahmad
VP of Sales - APAC @ Sovos

Tanveer Ahmad is a versatile professional with a diverse background in accounting, finance, and technology sales. He began his career as a financial accountant and quickly progressed into sales roles, demonstrating a natural talent for building rapport with clients. Today, serving as the Vice President of Sales - APAC at Sovos, Tanveer is responsible for leading the company's sales efforts and driving revenue growth across the APAC region.

Sharon Lee
Co-Founder and COO @ HReasily

For over 8 years, Sharon has been with HReasily, one of the fastest-growing HR-tech companies in Asia. Prior to this, Sharon has developed an impressive background in Finance and Accounting. She has worked with large organizations, such as TELUS International and GE, throughout her career. Sharon also holds a Master of Business Administration from The University of Manchester and a Bachelor's of Accountancy from Nanyang Technology University, proving her expertise in the field.

Seats are limited, so don't wait – reserve your spot today!

We look forward to seeing you there and helping you take your practice to the next level!

By clicking register below, you submit your information to the event organiser, and its related bodies corporate (“Intuit”). Any material or information submitted by you will be held and used in accordance with Intuit’s Privacy Policy and the relevant privacy policies of its third party service providers.


Can I earn CPD points? Each attendee will be emailed a certificate of attendance after the event, please refer to your local associations CPD guidelines.

I have specific dietary requirements - can you cater for me? Yes! On the registration form there is space for you to tell us your dietary needs.

Will there be photographer taken at the event? Yes - by attending this corporate event, you consent to be photographed, filmed, and/or recorded for promotional purposes. If you do not wish to be photographed, please inform event staff on the day.